"I'm selling an event about cats on the internet, I doubt it"
A friend of mine asked me this question not too long ago and I think it definitely holds some truth about running Neko Nation and how it has a great deal of long-term, we've got the power of cats. After all dogs might be a man's best friend but cats might be the internet's best friend. You can use the power of "catvertising", sharing cats and cat related things work, it always guarantees more interest to your social media pages but lets be honest, you need to keep things relevant, I think it's pretty obvious that cat pictures don't exactly have a place on a company page such as say Chevron or Commonwealth Bank.
I think the brilliant thing about the business I've been involved in, very early on I decided that cats would be a key part of the event, I mean "Neko" is Japanese for cats, we've got an event about anime which revolves around the catgirls (and catboys) that routinely play a part in anime and many of our event goers have cats and love to share cat pictures, it's part of our target market. We don't try to force cat pics in, it was originally part of the business plan.
It's cheap, it's cheating but it works, the only other method I think that works just as easily is sex appeal and as much as people hate it being overused, it does work. For us, the beauty of our business is that we're technically able to combine both, giving us an incredibly and effectively easy, if cheap and predictable marketing plan. There's way more too it but it's a case of making the simple things work out.
